CELEBRATING 25 YEARS OF COMMUNICATION EXCELLENCE
Your Most Powerful Year Yet
Your Most Powerful Year Yet
Your premier year-long program for mastering executive communication, leadership influence, and career acceleration.
Your premier year-long program for mastering executive communication, leadership influence, and career acceleration.
INTRODUCING...
Speak by Design University: Anniversary Edition
Speak by Design University: Anniversary Edition
This program offers a full year of targeted leadership development and communications mastery, designed to create impactful change. It’s ideal for professionals ready to deepen their influence and drive results.
If you are someone who…
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Feels successful yet craves a new level of purpose-driven leadership.
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Owns or leads a team and wants to sharpen your communication style to inspire and align.
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Wants actionable strategies for growing trust and visibility within your organization.
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Seeks practical, high-impact training you can integrate immediately into your professional life.
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Is committed to a year of growth through monthly signature trainings and focused monthly themes that deepen your skills.
IF THIS RESONATES, SPEAK BY DESIGN UNIVERSITY WAS CREATED FOR YOU.
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"A transformational experience! I've gone through many communication trainings, but this was exactly what was needed to get me out of my comfort zone and pinpoint the exact areas that were holding me back. I truly value the time invested and the quality of coaching provided."
—MELANIE, DIGITAL TRANSFORMATION LEADER
—MELANIE, DIGITAL TRANSFORMATION LEADER
Here's Everything You Get Inside Speak by Design University
Here's Everything You Get Inside Speak by Design University
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12 Monthly Themes, 12 Bonus Trainings
12 Monthly Themes, 12 Bonus Trainings
A deep dive into high-impact topics for leadership communication. Each training aligns with a monthly theme, focusing on critical skills like trust-building, conflict management, and storytelling. If you miss the LIVE session, watch the recording. Value $8,340
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Theme: Expanding Trust
Theme: Expanding Trust
Improve inclusivity and team environment
Improve inclusivity and team environment
Unlock the potential of a growth-oriented mindset. This training equips you with strategies to identify and shift limiting beliefs, build a positive outlook, and strengthen the foundations for powerful, resilient communication.
Core Competencies:
- Develop Positive Substitutions
- Identify Limiting Beliefs
- Use Mindset Shifts for Effective Messaging
- Rewrite the Past for Growth
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Theme: The Interview
Theme: The Interview
Learn the art of dynamic interviewing
Learn the art of dynamic interviewing
Building a successful career relies on the ability to create lasting, meaningful relationships. In this training, you'll develop a strategic plan for expanding your network and enhancing collaboration, leaving with actionable tools for building impactful connections.
Core Competencies:
- Expand Your Circles
- Build Networking Methods into Schedule
- Make an Impact in Every Interaction
- Craft Better Conversations
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Theme: Personal Impact
Theme: Personal Impact
Increase your persuasive appeal
Increase your persuasive appeal
Shape an authentic personal brand that resonates. You’ll refine your brand message, define your core values, and create statements that communicate your purpose, paving the way for greater influence and clarity in your career.
Core Competencies:
- Clarify Your Authentic Brand
- Prioritize Your Values
- Create Mission and Vision Statements
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Theme: Trusted Advisor
Theme: Trusted Advisor
Become a go-to advisor
Become a go-to advisor
Establish credibility and command respect with an authentic, impactful presence. This session will guide you in refining visual cues, vocal tone, and trust-building techniques to strengthen connections and build influence.
Core Competencies:
- Visual leadership
- Vocal presence
- Authenticity
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Theme: Clarity and Brevity
Theme: Clarity and Brevity
Be precise and memorable
Be precise and memorable
Discover methods for crafting clear, concise, and compelling messages. Through audience analysis and message structuring, this training will help you deliver influential communications that resonate and drive action.
Core Competencies:
- Audience Analysis
- Pyramid Structure
- Message Clarity
- Writing Style Standards
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Theme: Influencing Across
Theme: Influencing Across
Connect and influence all stakeholders
Connect and influence all stakeholders
Design and lead meetings that foster engagement and decision-making. You’ll learn techniques for dynamic starts, effective facilitation, and managing diverse opinions, ensuring productive, goal-focused sessions.
Core Competencies:
- Meeting Design
- Strong Starts and Closes
- Managing Disruptions
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Theme: Take the Big Stage
Theme: Take the Big Stage
Command large audiences
Command large audiences
Strengthen your ability to present with confidence and clarity. This training focuses on audience connection, structured messaging, and handling questions, helping you elevate your presentation style and impact.
Core Competencies:
- Audience Analysis
- Engaging Starts
- Message Development
- Handling Questions
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Theme: Impact Stories
Theme: Impact Stories
Craft narratives that spark action
Craft narratives that spark action
Master the art of storytelling with the essential narratives every leader should have. Learn how to craft and deliver compelling stories that resonate emotionally, creating lasting connections with your audience.
Core Competencies:
- Prepare Purpose-Driven Stories
- Practice Engaging Delivery
- Incorporate Storytelling Principles
- Use Memorable Language
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Theme: Tone at the Top
Theme: Tone at the Top
Raise the standard and cascade the vision
Raise the standard and cascade the vision
Create a powerful, transformative vision for your team or organization. This session covers the fundamentals of change management and provides tools for building a compelling narrative that inspires alignment and action.
Core Competencies:
- Storytelling for Chang
- Journey Creation
- Inspirational Delivery
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Theme: Creative Communications
Theme: Creative Communications
Increase energy and engagement
Increase energy and engagement
Adapt your communication style to lead in any situation. Learn the five key communication roles and develop strategies for delivering agile, influential messages tailored to different audiences.
Core Competencies:
- 5 Leadership Communication Roles
- Responsive Thinking
- Pushback Techniques
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Theme: Conflict Tolerance
Theme: Conflict Tolerance
Get comfortable with the uncomfortable
Get comfortable with the uncomfortable
Prepare for high-stakes interactions by mastering influential responses. Learn skills to handle objections diplomatically, manage dissenting views, and remain composed in challenging moments.
Core Competencies:
- Listening Skills
- Conveying Confidence
- Reaction Control Tools
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Theme: Incentivising Behaviors
Theme: Incentivising Behaviors
Encourage actions that get results
Encourage actions that get results
Cultivate a coaching mindset to elevate those around you. This session introduces you to key coaching techniques, including setting expectations, delivering feedback, and supporting others through challenges.
Core Competencies:
- The 5 Coaching Moments
- The Mindful Coaching Approach
- Tips and Tricks in Coaching
When you enroll in Speak by Design University—you'll get 3 bonuses to support your results.
When you enroll in Speak by Design University—you'll get 3 bonuses to support your results.
1. Group Coaching with Our Founder: Stephanie Bickel
1. Group Coaching with Our Founder: Stephanie Bickel
Every week we meet as a group to discuss communication challenges and opportunities.
Value: $2000/month
2. Access to Our Private Podcast
2. Access to Our Private Podcast
Get exclusive insights and on-the-go learning. Each recording is tailored to support the monthly topics, helping you deepen your understanding and apply new concepts. Listen to group coaching calls here, too.
Value $500
3. Free Ticket to Our In-Person Conference: Sharpen & Elevate
3. Free Ticket to Our In-Person Conference: Sharpen & Elevate
Join us on July 9, 2025, for a full day in Birmingham, MI, where you'll connect with peers, deepen your insights, and refine your leadership approach in hands-on sessions. The recording will be made available to all membes.
Value $1,500
Members Share Their Experience
"Speak by Design University is awesome! Private coaching is fun and engaging. The sessions are well structured. I really appreciate being able to practice using real-world scenarios and look forward to continue practicing the tools that I learned during my sessions."
Dominique, Manager at Tech Firm
"Good news! I got the promotion. I wanted to thank Speak by Design University for playing a key role in this achievement not only for your coaching, but also for the motivation and enthusiasm in every session we had."
Alex, Associate Partner at Global Management Strategy Firm
"I just wanted to share some great news – I found out yesterday that I was promoted!! Thank you so much for your help and coaching earlier this year as this was absolutely instrumental in helping me to find my voice and confidence and turning things around for me. So THANK YOU again for spending the time with me and really helping me realize my full potential."
Brandi, Manager at Global Management Strategy Firm
"Speak by Design coaching was beyond great. My coaches were able to identify my main areas for improvement and guide me towards the development I needed."
Vitor, Engagement Manager at Global Management Strategy Firm
"Thank you, Speak by Design. Your coaches guided me on restructuring my resume and enhancing my leadership communication skills. This helped me get promoted to a new position. I am starting the new role in December, and your guidance was one of the keys to my success."
Manmeet, VP of Finance at Healthcare Company
"My presentation last week to the team went very well. Thank you very much for all of your help. It definitely made a difference as everyone clearly got the message I was trying to convey with regards to the only experience!"
Reginald Sanders, CFA, CAIA, Managing Director, W.K. Kellogg Foundation
"When I started with Speak by Design, one of my goals was to have an impact on our industry by becoming more active in our industry association (Insights Association). After a couple of months of leaning in on my effort, while utilizing your communication approaches, I am pleased to say that I will be moving into the President-Elect position. I want to thank you, Kat and the Speak by Design team for giving me the tools to make something like this happen. I’m grateful for how you have impacted my career and look forward to future opportunities these methods will afford me."
Rich Ratcliff, Chief Trust Officer
"Speak by Design has an exceptionally talented team that truly stands out in the realm of speaking and coaching. Their strategic approach to crafting and delivering content is not only innovative but highly effective, ensuring that every session is actionable and memorable. I have benefitted from their support both personally and professionally. They should be your top choice for anyone looking to elevate their leadership capabilities."
Sharon McIntosh, CPC, President, And Then Communications & Coaching
“Speak by Design has changed my mindset and behaviors toward all communication. It also equipped me with tactical skills for becoming a more effective communicator. I feel confident to communicate difficult messages to both clients and team members.”
Mary, Global Management Strategy Firm
“My coach gave me great advice which helped me to achieve my communication goals. The coaching exceeded my expectations. Overall, it will enable me to speak clearly and think before I speak. Thank you for your great efforts and expertise. The coaching sessions were everything I needed and very helpful in enhancing my current role.”
Sonya, Business Executive
7-Day Satisfaction Guarantee
7-Day Satisfaction Guarantee
Experience the impact of Speak by Design University risk-free.
If it’s not right for you, simply let us know within seven days after your start date for a full refund.
If it’s not right for you, simply let us know within seven days after your start date for a full refund.
Please contact team@speakbydesign.com with any questions.
Your Transformation to Confident Communicator Starts Now
Your Transformation to Confident Communicator Starts Now
CHOOSE THE TRACK THAT'S RIGHT FOR YOU
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OFFER EXPIRES DECEMBER 31st AT MIDNIGHT
12 Monthly Trainings
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Live Weekly Group Coaching
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Self Paced Courses (New courses monthly)
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Access to Private Podcast
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Free Ticket to Sharpen & Elevate Conference
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Private LinkedIn Networking Group
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Practice Partner Program (Optional)
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Access to Additional Coaching at Discounted Rate
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Two Private Coaching Sessions Per Month
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12 Monthly Trainings
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Live Weekly Group Coaching
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Self Paced Courses (New courses monthly)
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Access to Private Podcast
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Free Tickets to Sharpen & Elevate Conference
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LinkedIn Networking Group
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Practice Partner Program (Optional)
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Access to Additional Coaching at Discounted Rate
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Two Private Coaching Sessions Per Month
cancel
12 Monthly Trainings
check
Live Weekly Group Coaching
check
Self Paced Courses (New courses monthly)
check
Access to Private Podcast
check
Free Tickets to Sharpen & Elevate Conference
check
LinkedIn Networking Group
check
Practice Partner Program (Optional)
check
Access to Additional Coaching at Discounted Rate
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Two Private Coaching Sessions Per Month
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How long is the program?
Speak by Design University is designed as a year-long program; We know that if you go all-in for a full year, you will write and speak completely different. Many members create such amazing changes that they decide to stay in Speak by Design University for years.
I am already a good speaker. Is this the right option for me?
Yes, Speak by Design University is a place for professional speakers to come practice. Many members join to work on their keynotes and sales pitches. They use Speak by Design University to achieve massive goals, make more money, and feel better overall. There are many high-achieving speakers who use these tools to take their careers from good to mind-blowing.
Can I try Speak by Design University before enrolling?
We do not have the option to try Speak by Design out before you fully enroll, but you may cancel your membership at any time.
What is the time commitment?
We suggest spending at least 15 minutes per day on the topic that you have chosen to work on. We also recommend attending at least one 60-minute Live Coaching Call (or watching the replay) and using your two private coaching sessions each month.
Can I receive 1:1 coaching?
Yes. 1:1 coaching is available in each track. The Leadership Track includes two, 45-minute 1:1 coaching sessions per month. The Discovery Track allows you to purchase 1:1 coaching sessions for $200 each.
What topics are included?
The topic we feature changes each month. Some topics that are available for you at any time are:
Style: Presence, Mindset, Visual Leadership, Vocal Presence, Relationship Building, Assertiveness, Networking, Personal Brand
Structure: Message Development, Audience Analysis, Strong Starts and Closes, High Impact Meetings, Agility, Change Vision, Writing
Strategy: Handling Questions, Handling Objections, Influencing Skills, Delivering Bad News, Poise under Pressure, Time Management, Coaching Others
Leadership: Leadership and Management, Problem Solving, Time Management, Motivation, Decision Making, Hiring and Termination
Still have questions? Email team@speakbydesign.com.